At 0 o 'clock on November 21, Beijing time, the 2022 Qatar World Cup, the biggest event in the sports world this year, was officially started, and 32 teams from different countries competed for the World Cup.
Although the Chinese team missed the World Cup, the figure of Chinese enterprises is shining in every corner of the Qatar World Cup. From the construction of venues and the supply of seats for stands, to the off-site supporting facilities such as transport buses, mobile accommodation houses, photovoltaic photovoltaic, and commemorative goods such as football and jerseys, 'Made in China' is frequently seen.
As one of the key forces of Chinese enterprises, LED display companies also play an important role in this World Cup, presenting high-definition football matches for fans around the world through LED display, helping the World Cup to be held smoothly.
Among them, Zhou Ming Technology built two large LED scorescreens in the World Cup's home stadium, Lucel Stadium, with a total area of 70.78 square meters. Outside the stadium, Zhou Ming Technology also provided a total of about 3,600 square meters of LED display and integrated solutions for Hamad International Airport, five-star hotels, CCTV Qatar broadcast Hall, concerts, landmark shopping malls and other places to ensure the World Cup.
Riad provided 1,500 square meters of LED display during the Qatar World Cup, the application range from the stadium to the appearance of the game area, from the TV studio to outdoor advertising, hotels, coffee bars, etc., the full service Qatar World Cup.
Abison has covered all the stadium screens of the eight stadiums of the Qatar World Cup, with a total area of nearly 2000 square meters, and dispatched two service engineers to maintain the stadium screen at the scene, providing high-quality products and professional services for the World Cup arena.
On the eve of the World Cup for Qatar's Al Arabi TV completed the renovation and upgrading, the new studio used more than 430 square meters of small-pitch LED wall, known as Qatar's largest LED studio screen project, can provide viewers with more immersive coverage of the event.
In the area around the main venue of the World Cup, Tailong has provided 130 sets of LED light pole screens with a display size of 960mm*1440mm. These LED light pole screens have both high-definition and bright display screens, intelligent remote control, low power consumption and energy saving, high temperature resistance, waterproof and windproof, which can effectively integrate the basic municipal information display needs and advertising needs of venues and cities. And bring added value to the overall project.
Alto Electronics provided video products and solutions for the Qatar World Cup Asian Qualifying tournament in China. Last year, Alto Electronics built a number of new LED TV studios for Qatar TV, and has been fully put into use during this year's World Cup.
Lehman Photoelectric said that the company's overseas distribution of LED display products will be used in some commercial projects around the Qatar World Cup.
For LED display companies, the World Cup is undoubtedly an excellent business opportunity, LED display companies can provide high-end events for fans around the world to enjoy, show the hard power of China's LED display companies at the same time, can also usher in a wave of product demand.
Chau Ming Technology believes that the wide influence of the World Cup and the presentation of the company's professional solutions will greatly enhance the market demand for the company's products.
The World Cup is a short-term event that creates event sales opportunities for a variety of products and services related to the sport.
Related investment institutions pointed out that the World Cup is expected to drive the growth of electronic large screen, sports lottery, leisure food, sports facilities sales. Among them, because the electronic screen is greatly affected by the content, the World Cup, the Olympic Games and other large sports events will boost the demand for screens in the short term.
In the short term, the heat of the World Cup can briefly drive the demand for related LED displays; In the long run, what impact will the sports market bring to the LED display?
Sports and LED display how to become the best partner?
Reviewing the development history of LED display, its application in the sports industry has been for a long time. In China, as early as the 43rd World Table Tennis Championships held in 1995, a giant domestic color LED screen of more than 1,000 square meters was used. Since then, with the continuous upgrading of LED technology and the continuous renovation and update of sports venues, LED display has been applied more and more in the sports industry.
Nowadays, sports venues have replaced traditional light bulbs and CRT displays with LED displays, becoming an indispensable facility for sports venues, and the content displayed has gradually changed from the previous digital to text, pictures, and videos, adding to the atmosphere of the event, allowing fans to watch the details of the event, and creating advertising revenue for the stadium or event operators.
Specifically, the LED display is divided into two categories from the functional use: one is the playback function of sports events and live advertising, which is used to display the slow motion and close-up replay of the game, fan interaction, three-dimensional animation review of the key decisions of the game and the play of business advertisements between games. The other is the timing and scoring function, which is connected with the timing and scoring system of the competition and plays the results and relevant information of the players.
With the advancement of time, in order to further enhance the value of sports events, the sports market has put forward higher and higher performance and functional requirements for LED displays. LED display companies also continue to launch new products, the application of the latest technology, in time to meet the needs, so that sports events more exciting.
For example: Zhouming Sports and FIBA jointly launched the latest fence advertising screen Usport F24 series, with 7680Hz super advanced refresh rate, HDR high dynamic range imaging, the screen color is beautiful, can clearly display sponsor content; The product adopts double backup, strong stability; The silicone flexible shield can effectively resist the collision of players or props.
Aoto Electronics latest research and development SP stadium screen fence series, SR stadium ring screen series, scoring LED screen, etc., with high refresh, high contrast, high frame rate, low reflection and other characteristics, to meet the performance requirements of sports events broadcast display equipment.
Abison has launched the new A99 sports court screen with excellent display and high stability to meet customer requirements for product parameters, materials, transportation, safety and more.
With the help of the LED display, the whole sports competition and wonderful moments are displayed in HD; Event information is presented in a timely manner; Replay in slow motion, the fairness of the game is upheld; Commercial advertising to the game scene icing on the cake, for the event to create more value; More interactive fan content is presented to bring the game atmosphere to a climax.
The emergence of LED display allows the already wonderful sports events to add more visualization, entertainment and commercial elements, further enhance the public's attention to sports activities, and become the best partner of the sports industry.
Can the sports field continue to boost the development of LED display?
After a long period of development, LED displays have been recognized by the market for creating a series of values in the field of sports. However, in recent years, due to the impact of the epidemic, recreational activities such as sports events have been reduced compared with the past, and the sports track business of LED display companies has also been indirectly affected to varying degrees. However, driven by the heat of this World Cup, can the development of the LED display in the future of the traditional track in the sports field usher in the 'second spring'?
In order to answer this question, LEDinside talks about the future development situation of LED display in the field of sports and explores the development road of sports track through dialogue with major domestic LED display enterprises, from the perspective of the environment, relevant development policies and product application trends.
Environment: Epidemic prevention policy relaxed, sports events review
As the new coronavirus becomes less pathogenic and the vaccination rate increases, many countries and regions such as the United States, Japan, the United Kingdom, France and Singapore have gradually adjusted their epidemic prevention policies in 2021, and large-scale sports events and entertainment performances have successively returned, such as the European Football League and the Tokyo Olympic Games. Demand for LED display and LED lighting products is also gradually increasing.
In this year, the Beijing Winter Olympics, the World Cup and other sports events were held normally, and LED display products showed their style in them. The scheduled holding of these large-scale events also indicates that people are returning to normal life.
Looking ahead to 2023, more sporting events will be held, including the Basketball World Cup in the Philippines, the Asia Cup in Qatar, the 6th Special Olympic World Games, the Table Tennis World Championships in South Africa, the World Badminton Tour, and the Track and Field World Championships in Budapest.
Looking forward to 2024, the largest event in the sports world, the Olympic Games will be held in Paris, France, and you can see that a number of sports events have been scheduled, and a series of large-scale sports events will provide rich business opportunities for LED display companies.
LED display manufacturers also have a positive and optimistic attitude towards the future prospects of the sports market.
Riad believes that in the next one to two years, the rapid development of the sports industry will play an important role in promoting the LED display industry. Liad pointed out that in order to ensure the smooth progress of the competitions, the main operation center command of the event has a great responsibility, and its work needs to be completed with the LED display, so the LED display is indispensable as a medium for interaction.
In this year's Winter Olympics, Riad not only guaranteed the closing ceremony, but also provided visual security work for the live broadcast screens in the north and south sides of the Bird's Nest, three Winter Olympic operation centers, four national venues and eight command centers.
Zhou Ming Technology said that the sports event market still has a broad space for development, with the improvement of the epidemic and the gradual liberalization of the prevention and control policy, the delayed sports demand will be released, and the future will usher in a sports year of various events.
Abison said that this year, the company's LED display screen in addition to the World Cup application, but also applied to NBA, F1 and other international sports events. In the future, sports events still need to be communicated to more audiences through LED displays to promote sports.
Alto Electronics believes that with the relaxation of epidemic prevention policy, the increase of large and medium-sized sports events will inevitably increase the demand for LED display, and with the development of digital media technology, large-scale digital display terminals will become an indispensable part of the sports field, which will have a positive impact on the LED display industry.
Tai Long Zhixiang pointed out that China accounts for 90% of the world's LED display production capacity, large-scale sports events, cannot be separated from the support of domestic LED display enterprises, the future large-scale activities will be a large number of applications of LED display, including the smart pole with LED pole screen will be a large number of popularity, as a signal tower for crowded places to cover 5G signal.
Foshan Qingsong once pointed out that with the curtain of the Beijing Winter Olympics, the global sports industry has also recovered, and set off a wave of sports sweeping the world. Looking around the world, the sports industry has gained a lot of favor and attention, its commercial value can not be ignored, and the sports track is shining.
Foshan Qingsong is accelerating the layout of the sports track, and has now upgraded the LED display program for stadiums in many European countries and regions. For example, in the La Defense Stadium in Paris, France (the 2024 Summer Olympics swimming competition will be held here), outside the venue, Foshan Qingpine provides two large outdoor LED displays with an area of 117 square meters each, and provides a court screen with a total length of more than 377 meters in the stadium.
Policy: Two major policies are driving the digital transformation of sports
As a key part of national health, the Chinese government attaches great importance to the development of domestic sports activities and has issued relevant important policy documents to promote the development of public sports undertakings. In 2021, The State Council and the State General Administration of Sport successively issued the National Fitness Plan (2021-2025) and the 14th Five-Year Plan for Sports Development, which put forward corresponding development goals and requirements for the digital construction and transformation of sports-related facilities.
Among them, the National Fitness Plan (2021-2025) proposes to build or expand more than 2,000 sports parks, national fitness centers, public sports venues and other fitness facilities, and digitize and upgrade more than 1,000 public sports venues.
It is mentioned in the '14th Five-Year Plan for Sports Development' that through digital transformation and digital reform, the sports industry structure optimization and process reengineering will be promoted to achieve the goal of deepening institutional reform and high-quality development of sports and sports industry. The document pointed out that in the era of digital economy, the digital development of the sports industry has become the general trend, and the sports industry is facing rapid changes due to the influence of epidemic factors.
Related policies are promoting the domestic sports industry to move forward in the digital direction, LED display as a key carrier of a huge amount of information in the digital era, is also bound to benefit from relevant digital reform policies. LED display enterprises also insight from the policy document, sports digital transformation will benefit the development of LED display industry.
Otto Electronics said that LED display has high brightness, seamless stitching, can adapt to outdoor adaptation and other natural advantages, is an important manifestation of the sports industry digital terminal display, so these policies will first stimulate the development of LED display industry in 'quantity'.
Secondly, these plans released by the state will promote the healthy development of the LED display industry in 'quality'. As public sports venues put forward higher requirements for product safety, stability and other quality standards, this will require the industrial chain to increase technical investment, strengthen quality control, and standardize the healthy development of the industry.
Liad said that due to the need to guarantee the 8K ultra-high-definition live broadcast of the event and improve the viewing experience in the stadium, the new construction or renovation and upgrading of the display system will be an important way to transform the digital public sports stadium.
Abison believes that the digital transformation and upgrading of sports venues will drive enterprises to iterate from simply providing LED display products to providing a more complete one-stop sports event display control system solution. The complete solution includes LED display and auxiliary system equipment and accessories. The combination of software and hardware can meet the needs of future sports event information and venue intelligence.
Zhou Ming technology said that the policy has a great positive effect on the development of LED display, the company adheres to the concept of 'race construction civil' program in the construction of sports complex, the application of LED light display products is not limited to the relevant parts of the competition in the stadium, and the interactive participation of the sports complex and the post-game operation will also be the future development direction.
Product application: Combination of high-end technology to expand the application range of LED display
In the context of the continuous progress of LED display technology, digital media, intelligent AI, AR/VR and other technologies in recent years, LED display companies and sports operators are exploring how to extend the application of LED display in the sports industry and maximize the value of LED display.
In addition to conventional billboards and large display applications, manufacturers are also trying to combine LED display with the latest technology to innovate, to provide sports fans with a more immersive event experience, enhance the interactive and commercial value of sports activities.
In June this year, the International Basketball Federation (FIBA) announced that it would allow elite level competitions to apply LED glass floor screens to obtain a new event broadcast experience and more sponsorship opportunities.
This LED floor screen has excellent shock absorption and elastic performance, which can reduce the joint load of athletes and meet the sports safety